MAISON de Mode Story
Launched in 2002, Maison Joint Stock Company (Maison) quickly became one of the largest fashion distributors in Vietnam. Maison has a strong history of introducing the most high-end and luxurious International fashion brands to Vietnam. Following the success of our very first store, Maison is now the home to more than 18 worldwide recognized brands with more to come in 2022. We are committed to bringing new and hot trends to town for our loyal fashion lovers to drown in an endless sense of style.
Maison both spreads the luxurious-wearing culture as well as delivers a value driven, customer focused and responsible fashion base in our continued effort to make Vietnam a trendier place for all fashionistas.
Our history
WE HAVE BEEN PIONEERING THE VIETNAM MARKET FOR
NEARLY16YEARS
Maison was established nearly 16 years ago and we have many proud moments in our history that we are pleased to share with you:
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2002
Maison Company Limited is founded.
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2004
Maison Company Limited opened its 1st brand Mango.
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2006
Mango was recognized as the number 1 Fashion brand by Vietnam Economics Times.
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2007
Maison Company Limited became Maison & Partners. Maison & Partners grew and opened its second Mango shop in Hanoi and its third in Ho Chi Minh City. Maison & Partners became the distributor for Nike Golf.
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2008
Maison & Partners became Maison Joint Stock Company following the formation of a strategic partnership with Mekong Capital. Adds 3 new brands to its portfolio: Versace, La Senza and Charles & Keith.
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2009
Launch of Accessorize and Bebe.
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2010
Launch of Pedro, Just Cavalli and Jimmy Choo.
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2011
Launch of Karen Millen and Christian Louboutin.
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2012
Launch of Warehouse, Oasis and Havaianas.
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2013
Launch of Coast, Top Shop and Top Man.
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2014
44 retail stores across Vietnam’s main cities.
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2015
Launch of Dorothy Perkins, Miss Sefridge, Max&Co. and NYS.
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2016
Launch of Ted Baker, Carolina Herrera, Max Mara and Dsquared2.
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2017
Launch of Coach, Trendiano, Mujosh, Skechers.
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2018
Launch of Puma and Aojo
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2019
Introducing new Ecommerce fashion website: maisononlnine.vn
Launch of Weekend Max Mara, The Kooples, MLB
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2002
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2004
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2006
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2007
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2008
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2009
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2010
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2011
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2012
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2013
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2014
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2015
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2016
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2017
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2018
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2019
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Mai Son
Founder & Chairwoman
Mai Son has always been driven to start her own business driven by a passionate interest to overcome the challenge of bringing the World’s fashion to Vietnamese women.
After nearly 16 years, Mai Son is widely known as one of the pioneers of international fashion in Vietnam. The Maison Fashion Group is now a proud partner for more than 18 popular fashion brands in Vietnam including Coach, Dsquared2, Charles & Keith…
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Our Team
1,000 Strong & Growing
Maison’s key management team has rich industry experience and an unparalleled track record in building, scaling, and sustaining successful brands in Vietnam.
The team is rich of 1,000+ collaborators, across 2 offices, 3 distribution centers, and over 90 retail stores.
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Meet Our Team
Underlying our strong portfolio of international fashion brands are inspirational people who have a great passion and vision for the retail market.
VALUES
We Maisonistas dedicate ourselves to the fashion industry by putting our spirit and passion for fashion into everything we do under our core values.. We believe that by consistently putting our values in practice we will create long-term benefits for our team, customers, partners and the fashion World we serve.
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01
Integrity
Maison encourages open and direct communication where everyone’s opinion is listened to in an open-minded manner.
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02
High quality
Maison sets high expectations for product quality and customer satisfaction. We create a brilliant working environment to consistently meet our goals.
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03
DIVERSITY
At Maison we respect diversity and people’s ideas. We work hard to ensure that there are always opportunities for all of our team in both their career and self- development. We believe that our human resources are a core asset to strengthen our business and sustain our growth.
why us?
“We provide our partners with an extensive knowledge of the Vietnamese Fashion industry. Our experience in launching new brands will save you time and money when expanding into the global market.”
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Strong brand awareness The Maison brand name is widely recognized as the leading high-end International fashion retailer in Vietnam. We distribute numerous brands, both mass-market and luxurious to consistently meet the ever growing demands of Vietnam’s dynamic fashion industry.
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Strong financial foundation Maison is a profitable company that owns the distribution rights for a wide portfolio of well-known International fashion brands. We are always in search of key partners to help us grow financially and geographically.
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Local culture guru Maison has a clear and thorough understanding of Vietnam’s customers and markets, which is a prerequisite for investment success. Maison works diligently in making each brand a “wow” in town whilst working together with all of our partners’ global strategies.
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Partnership If you are eager to spread the high-end fashion spirit and to share the latest trends to make Vietnam a more gorgeous destination on the world fashion map, you are looking for Maison.